Faced with severe financial challenges, Akin Alegongo and his wife Damilola, decide to set up an amala restaurant in place of Damilola’s unprofitable hairdressing salon. Their new business, Amala Boutique is a huge success and they become local celebrities, to the admiration of their lawyer friend Marcus Dasofejo who financed the venture . Akin Alegongo,thereafter evolves a plan to entice and retain customers and also create new branches of Amala Boutique all over the world. Thus was born the Brotherhood and Sisterhood of the Amala Renaissance, otherwise known as The Amalafarians.
Amalafarians were encouraged to gather daily at the new branded Amala Temples to be fed with food and doctrine.